Bella

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This fragrance targets teenage girls by letting them express who they are and not be afraid to share it with the world. Youth empowerment help create healthier and higher qualities of life that transform their consciousness through their beliefs, values, and attitudes.

 

The brand bottles “liquid courage”. This then transfers to the user in the way of a perfume scent that lets them be proud and confident while not being scared of judgment and what other people might think or say.

 

The idea and name were inspired by my sister in law, Isabella, a 26 year old architect with a child like view of the world. Who with a unique an lovable personality still is a strong woman that does crossfit and manages her own architecture agency in Mexico.